The five tools
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Free tool
Website planner
Goals, audience, pages and launch details, saved as a text plan.
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Free tool
Budget estimator
Your own rates and hours added up, with first year running costs.
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Free tool
Feature selector
Sixteen features sorted into must have, later and not needed.
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Free tool
Launch checklist
Twenty seven checks to tick by hand before the site goes live.
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Free tool
Website roadmap
Six planning stages spread between your start and launch dates.
How they work
Each tool is a form on a web page. The work happens in your browser using JavaScript: nothing you type is sent to this site, and nothing is stored once you close the page. When you have an answer you want to keep, press the download button to save a plain text file, or copy the text into an email.
Plain text was chosen on purpose. It opens on any computer or phone, prints cleanly and can be pasted into whatever a builder uses.
Which tool to use first
Use them in the order of the planning steps:
- The planner for goals, audience, pages and launch details.
- The feature selector to sort features into must have, later and not needed.
- The budget estimator to add up hours, rates and running costs.
- The roadmap to spread the work between a start date and a launch date.
- The launch checklist to work through before going live.
What the tools do not do
They do not test a website, check accessibility or search settings automatically, or give prices. The budget estimator starts with placeholder figures that you replace with your own. The launch checklist records the ticks you make by hand. If a tool seems to need more than that, the matching guide explains the decision behind it.
Using the tools without JavaScript
If JavaScript is switched off, each tool page still shows its full content as plain HTML: the planner's questions, the estimator's hour boxes, all sixteen features, all 27 checklist items and the six roadmap stages. A note explains what needs scripts, such as totals and downloads, and the buttons that need them are hidden. You can answer on paper and use the guides alongside.