What the byline covers
The name appears on every guide and on each page in the plans section, with the date the page was last updated. It covers the writing, the choice of sources and the decisions about what to leave out. The tools were specified under the same byline, and their help text follows the same rules as the guides.
The byline does not stand for a team. Where a page draws on someone else's work, such as an official guidance note, the page names that source and links to it.
How the guides are researched
Research for a guide begins with the official text nearest the question, whether that is an Act or regulation, a regulator's guidance note, a GOV.UK page or a search engine's help documentation. Secondary sources are used only where they add something the primary source lacks, and they are labelled. Every check appears in full in the editorial policy, with the date of its last revision.
Claims that cannot be sourced are left out. That is why the guides avoid statements about what small businesses in general do or spend, and why the budget estimator asks for your own numbers.
Guides written under this name
- Plan your website pages: starting from the job the site does and the questions customers ask.
- Write your website content: drafting order, images you have the right to use, and a content deadline.
- Choose a website platform: three kinds of system, weighed by who maintains them and how easily you can leave.
- Domain names and hosting: owning your domain, renewals, hosting and protecting your email from spoofing.
- Choose your website features: the money, upkeep, cookie and data cost each feature brings.
- Set a website budget: build hours, contingency and the first year's running costs.
- Local search basics: relevance, distance and prominence, and what a Business Profile needs.
- Privacy, cookies and company details: privacy notices, cookie rules, company details and terms of sale.
- Reviews and testimonials: the April 2025 rules and how to show testimonials fairly.
- Get ready to launch: a written checklist, launch day and the first review.
What a guide page contains
Every guide follows the same pattern, so readers can find their way around. It opens with a short answer to the question in its title. The middle sections explain the decision step by step, with tables where a comparison helps and invented worked examples where numbers or page lists make the point clearer; those examples are always labelled. A list of the sources checked closes the page, each marked primary or secondary. Where a guide has a matching tool, a link near the end takes you to it, so you can turn what you read into a text file for your plan. Updated dates show the last revision, not the first publication.
Corrections
Spotted a mistake in a guide written under this name? Send the address of the page and a note of the problem to hello@bizsproutiq.site. Fixes go into the guide directly, with a fresh updated date.