Pick the closest match
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Plan by business
Service trades
Plumbers, electricians, cleaners and other trades that work at the customer's address.
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Plan by business
Restaurants and cafés
Opening hours, menus, directions and bookings for places people visit to eat.
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Plan by business
Consultants and coaches
Advice businesses selling expertise: coaches, bookkeepers, designers and trainers.
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Plan by business
Clinics and wellness
Physiotherapists, therapists and practitioners who handle health information with care.
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Plan by business
Shops and makers
Selling goods online: product pages, delivery, returns and terms of sale.
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Plan by business
Booking businesses
Salons, classes, tutors and studios where customers choose a time slot.
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Paid service
Planning session
A paid 90 minute video call that ends with a written summary of your plan.
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Paid service
Build quote
A fixed written quote for building a site from a plan you already have.
How these pages are built
Every page in this section follows the same order as the planner: the job the site has to do, the questions customers ask, the pages that answer them, the features those pages need, and the rules that apply. Where a UK rule is involved, such as the extra care needed for health information or the details a shop must show, the page links to the official source.
The pages describe what to plan, not what to buy. None of them recommends a particular platform, theme or supplier, and none quotes a price for building a site of that type, because that depends on the scope you decide.
If your business is not listed
Choose the page whose customers behave like yours. A dog groomer sits closer to a salon than to a shop; a tutor taking bookings for lessons sits close to the booking page; an architect or bookkeeper fits the consultants page. The planning questions are the same everywhere: what must the site do, for whom, and what has to be on it for that to happen.
Getting help with your plan
Two paid services are listed here as well. A planning session is a video call that ends with a written summary of the decisions; a written website plan, described on the pricing page, goes further. A build quote prices a website built from a plan you already have. Both are optional, and the commercial interest behind them is described in the note at the foot of the page.